Post by account_disabled on Jan 7, 2024 23:57:27 GMT -5
Loyalty is one of the bases of relationship marketing , which seeks to establish and create relationships between brands and their customers. There are all kinds of studies that tell us that the economic effort of a brand to attract a new customer is from 5 to 7 or 8 times greater than what is needed to retain existing customers. With these data, it seems evident that launching customer loyalty actions that seek recurrence in the purchase or contract will mean a direct benefit for the company while also benefiting the consumer . These types of double-win strategies are one of the most tangible benefits of relationship marketing. The strategies to try to gain customer loyalty can be very different: from the classic promotional strategies based on price to others based on the availability and distribution of products, through the more traditional although no less innovative ones such as clubs and loyalty programs or the well-known loyalty cards.
loyalty cards The II Study of Relationship Marketing in Spain, prepared by Mediapost and the Marketing Association of Spain in 2020 and which presented its second phase last Thursday, October 22, gives us Phone Number List data on the use of loyalty cards by the Spanish consumer . Regarding these cards, we see in the Study that almost 90% of the population has some of them, with those for supermarkets and food being the most common (65%), followed by those for gas stations (44%), convenience stores fashion and sports (33%), perfumery establishments (28%) and DIY and decoration chains (22%). In a smaller proportion we find users of loyalty cards from establishments related to books, music and technology (17%), airlines and transportation (16%), leisure establishments (13%), toy stores (12 %) and restoration (12%).
Only 13% of the population does not participate in programs of this type. Loyalty and data management The Study also asks about the use of personal data by companies and the consumer's perception of this use. Customer data is an essential raw material that can generate very broad possibilities for improvement and growth. Loyalty cards, for example, allow the brand to know the consumption habits of its customers and their behavior in their relationship with the brand, thus opening up the possibility of personalizing the shopping experience, a growing demand among the population. Correct management and interpretation of data will allow companies to optimize all types of strategies , from those related to loyalty to those related to communication, advertising, promotions or even distribution.
loyalty cards The II Study of Relationship Marketing in Spain, prepared by Mediapost and the Marketing Association of Spain in 2020 and which presented its second phase last Thursday, October 22, gives us Phone Number List data on the use of loyalty cards by the Spanish consumer . Regarding these cards, we see in the Study that almost 90% of the population has some of them, with those for supermarkets and food being the most common (65%), followed by those for gas stations (44%), convenience stores fashion and sports (33%), perfumery establishments (28%) and DIY and decoration chains (22%). In a smaller proportion we find users of loyalty cards from establishments related to books, music and technology (17%), airlines and transportation (16%), leisure establishments (13%), toy stores (12 %) and restoration (12%).
Only 13% of the population does not participate in programs of this type. Loyalty and data management The Study also asks about the use of personal data by companies and the consumer's perception of this use. Customer data is an essential raw material that can generate very broad possibilities for improvement and growth. Loyalty cards, for example, allow the brand to know the consumption habits of its customers and their behavior in their relationship with the brand, thus opening up the possibility of personalizing the shopping experience, a growing demand among the population. Correct management and interpretation of data will allow companies to optimize all types of strategies , from those related to loyalty to those related to communication, advertising, promotions or even distribution.