Post by account_disabled on Jan 8, 2024 4:15:50 GMT -5
The pandemic has caused strong changes in both the consumer habits and market strategies of thousands of businesses worldwide. The implementation of teleworking, mobility restrictions or social distancing have shaped a new panorama in which consumption priorities and methodologies focus on well-being and security. In this context, the software company Digmind has published a report on the social and consumer trends generated by COVID-19. The most notable insights reveal an omnipresence of the health crisis in conversations, an indisputable boom in e-commerce and a growing interest in fitness and entertainment . The report studied more than 600,000 mentions regarding the pandemic, the cessation of closure and the activities and perspectives of brands after confinement. Some of these brands are Netflix, YouTube, Nintendo, Spotify, Amazon or Nike.
Spain, in the top 3 of countries that continues discussing deconfinement According to Digmind data, the highest peak of debate about security measures (6,000 mentions) took place the day after the end of the Email Data state of alarm. Furthermore, fear of non-compliance with measures was one of the most expressed emotions (18%). Despite this, 69% of the conversations showed intentions to go out into the streets. The trend that will continue over the coming months will be to look for intermediate solutions that allow consumers to stay at home and, at the same time, maintain their pre-confinement activities to a lesser extent or through alternative means (online shopping, for example). . Brands are already adapting their products to this trend. post-covid consumption trends based on mentions Safety as a priority for consumers accounts for 76% of conversations Security is, by far, the main concern of citizens, filling 76.3% of mentions. The debates revolve around anti-covid measures and uncertainty about the possible vaccine.
Internet users expressed anticipation (16%) and desire (12%) for the lifting of restrictions and speculated about a plan for the comeback of local businesses. Other popular topics were price (9%), availability (6%) and environmental impact (4%). entertainment and fitness in pandemic The new essentials: E-commerce, Entertainment and Fitness E-commerce is the winning channel of the pandemic; because it combines security, comfort, novelty and satisfaction of needs. Among the most popular searches are the acquisition of a second home, material for renovations or sports equipment . The first fortnight of August was, without a doubt, the peak shopping point for Spaniards. On the other hand, streaming platforms such as Netflix have remained leaders in the entertainment industry, although they are increasingly followed more closely by music (Spotify) and online video games, where Nintendo and its famous Animal Crossing stand out.
Spain, in the top 3 of countries that continues discussing deconfinement According to Digmind data, the highest peak of debate about security measures (6,000 mentions) took place the day after the end of the Email Data state of alarm. Furthermore, fear of non-compliance with measures was one of the most expressed emotions (18%). Despite this, 69% of the conversations showed intentions to go out into the streets. The trend that will continue over the coming months will be to look for intermediate solutions that allow consumers to stay at home and, at the same time, maintain their pre-confinement activities to a lesser extent or through alternative means (online shopping, for example). . Brands are already adapting their products to this trend. post-covid consumption trends based on mentions Safety as a priority for consumers accounts for 76% of conversations Security is, by far, the main concern of citizens, filling 76.3% of mentions. The debates revolve around anti-covid measures and uncertainty about the possible vaccine.
Internet users expressed anticipation (16%) and desire (12%) for the lifting of restrictions and speculated about a plan for the comeback of local businesses. Other popular topics were price (9%), availability (6%) and environmental impact (4%). entertainment and fitness in pandemic The new essentials: E-commerce, Entertainment and Fitness E-commerce is the winning channel of the pandemic; because it combines security, comfort, novelty and satisfaction of needs. Among the most popular searches are the acquisition of a second home, material for renovations or sports equipment . The first fortnight of August was, without a doubt, the peak shopping point for Spaniards. On the other hand, streaming platforms such as Netflix have remained leaders in the entertainment industry, although they are increasingly followed more closely by music (Spotify) and online video games, where Nintendo and its famous Animal Crossing stand out.